AI Adoption in Email Marketing

• Marketers Using AI: 35% of marketers are currently using AI in their email marketing strategies, with an additional 33% planning to adopt it in the near future (Ascend2, 2023).

• Marketers Not Using AI: 28% of marketers are not using AI and have no plans to do so in the immediate future (Ascend2, 2023).

AI Usage in Email Marketing

• Highest Areas of Use: For the 68% of marketers who report current or planned use of AI in their email strategy… (Ascend2, 2023).
• 55% use or plan to use it for email retargeting
• 53% use or plan to use it for email personalization
• 44% use or plan to use it for subject line optimization
• 42% use or plan to use it for dynamic content generation
• 40% use or plan to use it for automated segmentation and targeting

Challenges of AI Implementation

• Top Challenges: Marketers using AI in their email marketing strategy say they struggle with…(Ascend2, 2023).
• Data quality or availability issues (44%)
• Concerns about customer privacy and data protection (42%)
• Lack of an effective strategy (36%)
• Limited budget for implementation (35%)
• Lack of internal expertise (33%)

AI Impact

• Impact on Email Performance: 96% of those using AI reported a positive impact on their email marketing performance, with 42% experiencing an "extremely positive" impact (Ascend2, 2023).

• Effectiveness: 51% of email marketers believe that AI-supported email marketing is more effective than traditional email marketing (Statista, 2023)

• Impact on Revenue and CTR: Marketers who use AI to personalize emails see a 41% increase in revenue and a 13.44% increase in Click Through Rate. (G2, 2024)